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Green Marketing Claims BLOG for the American Sustainable Business Council

Posted by on Nov 17, 2015 in Blog | 0 comments

Green Marketing Claims BLOG for the American Sustainable Business Council

When examining the challenges of “green” claims, it is critical to understand what the basis for those claims is. There are any number of categories that fall under the heading of environmental or health, wellness and safety claims including, the composition and sourcing of materials; responsible social, labor practices; energy usage practices; the processing, handling and shipping of components or finished products; the chemical composition or treatments of these product; s and the short-term and long term heath and safety impacts these products may have on people who come in contact with...

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What’s In Your Mattress

Posted by on Nov 17, 2015 in Blog | 0 comments

What’s In Your Mattress

Do Consumers Really Care About the Materials, Construction and Chemicals Inside Their New Mattresses and Bedding? What do consumers really care about when they are buying a new mattress? Every piece of meaningful research on consumer preferences from Furniture Today and other sources confirms that consumers are mostly interested in comfort, support and performance leading to a really “good night’s sleep”, as well as price or real perceived value when purchasing a new mattress. So the questions have arisen: do consumers really care about what is in their mattress, just what are the materials...

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TempurPedic Downgraded to NEUTRAL by Longbow

Posted by on Feb 8, 2015 in Blog | 0 comments

TempurPedic Downgraded to NEUTRAL by Longbow

TempurPedic Downgraded to NEUTRAL by Longbow: so is this Horrible news when the giant hits a bump in the road? Or is it a great opportunity for all of our entrepreneurial, small but growing, flexible, emerging branded clients? I prefer to think the latter for all of our industry friends with emerging branded products. Years ago, there was book called “Walking Between The Toes of the BIG BLUE Giant.” Back in the 1980’s many of my clients along the Massachusetts Route 128 corridor benefited from this very scenario. They had learned how to spin off of, build upon and even offer something IBM...

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